SMO & ContentFood & Beverage

5 July 2024

Instagram Following 0 to 85K in 9 Months

client

Artisan Kitchen Co.

the results.

85,000+

Instagram Followers

From 0 in 9 months

5.8%

Avg. Engagement Rate

vs. industry avg 1.2%

12,000+

Website Traffic from Social

Monthly visits

₹28L+

DTC Revenue Attributed

Social-attributed sales

the challenge

what was broken.

Artisan Kitchen was launching a new premium cookware brand with zero social presence and limited budget. They needed to build brand awareness and drive DTC website sales.

the fix

what we did.

Built an organic-first Instagram strategy with a strong visual identity, reels-led content approach, strategic hashtag architecture, and targeted boosting of high-performing content.

what moved the needle

Instagram — core lever in this engagement
SMO — core lever in this engagement
Content — core lever in this engagement
D2C — core lever in this engagement

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