PPC AdvertisingReal Estate

20 September 2024

58% Reduction in Cost Per Lead for Real Estate Developer

client

Horizon Properties

the results.

58%

Cost Per Lead Reduction

From ₹3,200 to ₹1,340

+84%

Lead Quality Score

Sales team qualification rate

3.1x

ROAS Improvement

Return on ad spend

+47%

Monthly Bookings

Site visits and bookings

the challenge

what was broken.

Horizon was spending ₹4.5L/month on Google Ads with a cost per lead of ₹3,200. Lead quality was inconsistent and the sales team was overwhelmed with low-intent enquiries.

the fix

what we did.

Complete campaign restructure with intent-based targeting, landing page A/B testing, and lead quality scoring integration. Implemented automated bidding with custom value-based bidding for high-quality leads.

what moved the needle

PPC — core lever in this engagement
Google Ads — core lever in this engagement
CRO — core lever in this engagement
Real Estate — core lever in this engagement

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