58% Reduction in Cost Per Lead for Real Estate Developer

client

Horizon Properties

the results.

Cost Per Lead Reduction: 58%; From ₹3,200 to ₹1,340

Lead Quality Score: +84%; Sales team qualification rate

ROAS Improvement: 3.1x; Return on ad spend

Monthly Bookings: +47%; Site visits and bookings

the challenge

what was broken.

Horizon was spending ₹4.5L/month on Google Ads with a cost per lead of ₹3,200. Lead quality was inconsistent and the sales team was overwhelmed with low-intent enquiries.

the fix

what we did.

Complete campaign restructure with intent-based targeting, landing page A/B testing, and lead quality scoring integration. Implemented automated bidding with custom value-based bidding for high-quality leads.

what moved the needle

PPC — core lever in this engagement
Google Ads — core lever in this engagement
CRO — core lever in this engagement
Real Estate — core lever in this engagement

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340%

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2.4x Amazon Sales Growth for D2C Wellness Brand

Bloom Wellness had good products but poor Amazon visibility. Their product rankings were low, A+ content was missing, and sponsored ads had an ACOS of 68% — making paid growth unprofitable.

2.4x

Sales Growth

68% → 22%

ACOS Improvement

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Instagram Following 0 to 85K in 9 Months

Artisan Kitchen was launching a new premium cookware brand with zero social presence and limited budget. They needed to build brand awareness and drive DTC website sales.

85,000+

Instagram Followers

5.8%

Avg. Engagement Rate

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